Welcome!

We are delighted you could make it.
We know you’ll enjoy your visit.
 
How do we know?

Because we make it our business. Your comfort, satisfaction
and enjoyment is our highest priority.

So, give yourself a pat
on the back for taking yourself to Australia’s Greatest Bakery,
kick back and relax.

Let the fun begin.

Oh, and of course, we’d love to see you again.
And again...

Our Vision

We are passionate about our products, our customers and our customer service.

Building the business on a foundation of integrity and honesty, we are committed to being the acknowledged market leaders.
 

In the beginning... 

Originally a small one storey building, built in 1857 (with a second storey & balcony added around 1900), these premises in Beechworth’s Camp Street were once home to a shoe shop, a dining room and a pastry cook.

When Tom O’Toole bought the building the first time, it was known as the Ideal Café and Milk Bar, and had no tables or chairs.

He sold the building three years later in 1977, and moved to Augusta in Western Australia where he earned his stripes as a leading country baker.

In 1984 Tom returned to Beechworth and - again - purchased the bakery building, along with the draper’s building next door. Taking care to preserve the facade of the original building, major renovations were started (and continued on and off over the years.)

The time had come for the first Beechworth Bakery!
 

A winning recipe... 

Use only the freshest & finest ingredients Australia has to offer, like 100% lean Australian beef and genuine fresh cream, and leave out anything needless, like MSG and preservatives.

Offer an exciting range of delicious breads, pies, pastries and cakes - well over 250 different products, prepared daily.

Add attractive and generous indoor & outdoor seating, perfect for leisurely lunches on a sunny afternoon or refuelling your body’s engine with scrumptious hot meals on a cold winter’s day ... and anything in between.

Mix well with award-winning, old-fashioned & personalised customer service combined with a lavish dollop of smiles.

Sprinkle liberally with live entertainment (every Sunday) that sets your toes tapping and your mood soaring.

And, voilà! You’ve just created Australia’s Greatest Bakery. Us. (And, yes, we are licensed so you can bring your own wine from 12 noon.)
 

But wait,
there’s more...

• We are open for breakfast, lunches, snacks and early dinners 7 days a week from 6am to 7pm

• Easy wheelchair access

• Outstanding restroom facilities

• Bus groups large & small are welcome anytime, advance
  notice is recommended

• Special Christmas fare, seasonal gift hampers & corporate
  Christmas products/gifts

• Only the very best products at their absolute peak are on offer

• We present seasonal blends to highlight special times of the year

• We welcome many visiting bakers from around Australia and   Overseas to share our success story and expertise

Your questions answered

Our philosophy is old fashioned personable service.  We train our staff to treat every customer as an individual.  We know it can be frustrating when we are busy for you to wait and be served.  But it is also frustrating to wait and be served as a number.  We also know people can jump the invisible queue when they want their needs met and when they are hungry!  But we do know from experience that most people are fair and reasonable about whose turn is next.  Our staff are trained to ask “who is next?”  And, if people are fair – and the majority are – then we do not need a customer numbering system.  When you come to the Beechworth Bakery – you are a customer – not a number and with the greatest respect to those who disagree, we believe this validates our reason for never having a number system in our Beechworth Bakeries.  It is not a part of our culture. 

Tom O’Toole